Speakers

Ani Avanian

Product Design Manager at Facebook

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About Speaker

Anna is a Yerevan-based Product Designer. She helps startups build data-driven human-centered solutions and drive growth. She’s always curious about people and their behavior. Her career started in 2006 when her love for fast-growing technology and creativity made her switch to the IT sphere that was drastically different from her specialty, kickstarting her design career. Nevertheless, her background in Social work and Psychology became a strong foundation for her UX career. For the last 6 years, she has been working for local and international startups, building experiences for healthcare, logistics, and event tech products. Currently, she works as a lead UX designer and strategist at Circa (event management platform), owning the end to end design process: from feature prioritization and validation to the live product post-launch evaluation. Recently she's started a UX Design Course in ACA, which aims to help junior designers dive deep into UX and level up in their careers.

About Topic

Your team went through the whole cycle of the UX process: ran research, identified user needs, suggested and validated solutions, repeated this over again, then finally build and launched the products or a feature. Seems like everyone is happy with what they have done, but what’s next? How do we know if the UX solution is successful? How do we know if users are engaged and happy? The answers to these questions lie in the data. UX can be measured with metrics derived from qualitative and quantitative methods of evaluating user behaviors. UX metrics as an important part of UX strategy. Metrics help turn data into structured information, which can help in drawing conclusions and help designers evaluate decisions based on evidence rather than opinions. Choosing UX metrics for a product comes down to understanding business goals and the product’s user experience KPIs. So let’s dive deep and understand how UX can be measured, how to choose the right metrics and measurement plan for your product, and what are the specific aspects of UX Metrics in Startups.