Speakers

Amanda Stockwell

President and Principal Researcher

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About Speaker

Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to understand end users and embed that knowledge into overall process. She's lead teams that provide research, design, and UX strategy services and frequently writes and speaks about her experience. When not talking UX, Amanda likes spoiling her pooch Bromer, eating Maine lobster, and organizing the Durham chapters of Ladies that UX and Tech Ladies. Follow Amanda on Twitter @MandaLaceyS.

About Topic

Getting Started with Lean Experimentation

Heard of Lean Startup but not sure how to apply the principles in your organization? The approach has becoming increasingly popular, but it can be hard to know where to get started, especially if you’re not in a true startup. In reality, the Lean Startup approach is a way to apply the scientific method across business decisions and product development to reduce risk, which can be helpful to any kind of organization.

In this session, I’ll provide an overview of the Lean Startup and Build Measure Learn frameworks, description of types of MVPs and how to choose, instruction to set up effective experiments and hypotheses, advice on analyzing the results of experiments, and practical tips to incorporate these elements of Lean Startup practices to improve overall experience for teams and users. There will be plenty of hands-on activities to give participants experience practice